Since 1950, Aaron Basha has quite literally charmed his way into the hearts of some of the world’s most discriminating clientele with exquisitely crafted collectible jewelry that is as sophisticated as it is fanciful.

Featured on the pages of glamorous fashion magazines and worn by generations of Hollywood celebrities and international royalty, Basha’s delightful charms have a lighthearted spirit that speaks to the company’s trademark theme, “Forever Young”.

Born into the third generation of a family of jewelry traders in the Middle East whose clients included royalty, Aaron Basha became a master diamond cutter by the age of 16, only later turning his attention to designs that have come to be the very definition of whimsical elegance. His deep understanding of the craft of fine jewelry combined with his vision for the creation of imaginative designs that touch people’s hearts has resulted in a brand that transcends lifestyle.

In the 20 years since Basha conceived the Baby Shoe collection to celebrate the birth of his first grandchild, he has drawn inspiration from the notions of love, life, and family to create new collections that symbolize life’s important moments and themes.